
Georgian Holidays is proud to announce its participation in the Istanbul Tourism Fair (ITF) 2025, one of the most influential travel events in the region. This step is a milestone for our company as we continue our mission to represent Georgia internationally and showcase the unique cultural and natural treasures of our country. ITF 2025 is more than an exhibition; it is a global platform where ideas, partnerships, and opportunities are created. For Georgian Holidays, being present means taking the next important step in building visibility and competitiveness in international markets. The Istanbul Tourism Fair gathers travel agencies, tour operators, hotels, airlines, and cultural organizations, attracting thousands of professionals and visitors from Europe, Asia, and the Middle East. It is the perfect stage to highlight Georgia’s diverse attractions: dramatic Caucasus landscapes, Black Sea coastlines, ancient traditions, rich cuisine, vibrant cities, and the famous Georgian hospitality that leaves every traveler with unforgettable memories. Our goal has always been to offer not just tours but authentic and meaningful experiences. At ITF 2025 we present Georgia as more than a destination: it is an invitation to explore history, culture, adventure, and modern life at the crossroads of East and West. From wine tours in Kakheti and hiking in Svaneti to cultural journeys in Tbilisi and relaxation in Batumi, Georgia offers something for every traveler. Our participation in ITF 2025 also reflects our commitment to growth, sustainability, and innovation. Tourism is changing, and travelers are seeking personalized and authentic journeys. Georgian Holidays responds to these needs by creating tailor-made programs, sustainable travel options, and genuine encounters with local culture. ITF gives us the chance to strengthen our network, build new collaborations, and open doors to markets eager to discover new destinations. For us, it is not only about promoting Georgian Holidays but about representing Georgia as a whole. Every meeting and partnership helps us bring our country closer to being recognized as a leading international travel destination. Participation is also a recognition of the dedication of our team, whose professionalism and creativity have built our strong reputation. As the global tourism industry continues to adapt and grow, being present at ITF ensures we remain at the forefront. Georgian Holidays is ready to share our vision, present new ideas, and welcome the world to Georgia. ITF 2025 is not just attendance; it is a statement of ambition and readiness to shape the future of tourism, where Georgia shines as a land of discovery, culture, and unforgettable experiences.